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Institute of Technology Management

Bachelor & Master Theses

Bachelor/Master Thesis:

Smart lighting - Customer Insights and Business Models

Description:

Over the last decade, there is an ongoing merge of the physical and digital world, also called the internet of things. As part of this endeavor things like light bulbs get connected to the internet which enables new "smart" products and services. There is a vast amount of research, especially in the context of the LED technology, on how to design a lighting solution that addresses the challenges of saving energy and increasing the well-being for the user. Similarly, there are several companies, small startups (e.g. LIFX, Ilumi) as well as large companies (Philips, Osram, General Electric) that have entered the market with several more or less "smart" lighting solutions. Interestingly, they pursue different business models depending on their product idea, technological approach, resources and key partners.

In this project you will analyze and evaluate the different approaches of "Smart Light-ing" from a customer and a business perspective. Interesting questions that could be investigated are:

• What are current concepts to allow energy saving and customer well-being?
• Which customer needs can be satisfied by turning lighting into smart lighting? (One possible example is the integration of security features into a lamp.)
• Which business models arise from established and newly emerging functionality?
• What has to be considered for different markets like US, Europe, Asia?
• What has to be considered for different customers segments?
• What are the most important success factors for a smart lighting product?

Project start: Feb-May 2014 - Project end: Aug-Dez 2014

Interest for topics: Smart Lighting / Internet-of-Things Technology, Customer Insights, Business Model Innovation
If you are interested in the described task, please send your application in electronic form to:

Marcus Köhler
Research Associate
Dufourstrasse 40a
CH-9000 St.Gallen

Phone: +41 71 224 7246
eMail: marcus.koehler@unisg.ch

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Bachelor/Master Thesis:

Smart heating - Technical Approaches and Business Models

Description:

Over the last decade, there is an ongoing merge of the physical and digital world, also called the internet of things. As part of this endeavor things like heating systems get connected to the internet which enables new "smart" products and services. There is a vast amout of research on how to design a smart heating solution that tackles the chal-lenge of saving as much energy as possible without losing comfort for users. Similarly, there are several companys, small startups (Tado, Netatmo) as well as large companys (Honeywell, Bosch, Google/Nest) that have entered the markt with several more or less "smart" heating solutions. Interestingly , they pursue different business modells depending on their product idea, technological approach, ressources, key partners, etc...

In this project you will analyse and evaluate the different approaches of "Smart Hea-ting" from a technology and business perspective. Interesting questions that could be investigated are:

• How much energy can be saved by the different approaches? How much comfort can be guaranteed by the different approaches?
• What are the pros/cons of the different products on the market in terms of technical feasability, profitability, user acceptance,... ?
• What has to be considered for different markets like US, Europe, Asia?
• What has to be considered for different customers segments?
• What are the most important success factors for a smart heating product?

Project start:             Feb-May 2014 - Project end: Aug-Dez 2014

Interest for topics:    Smart Heating / Internet-of-Things Technology and Business Model Innovation

If you are interested in the described task, please send your application in electronic form to:

Thomas von Bomhard
Research Associate
Dufourstrasse 40a
CH-9000 St.Gallen

Phone: +41 71 224 7252
eMail: thomas.vonbomhard@unisg.ch

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Bachelor/Master Thesis:

The Health-IS research group, a joint initiative of the Institute of Technology Management (HSG) and the Department of Management, Technology, and Economics (ETH), strives to specify, develop and evaluate consumer-centric applications that lead to health and well-being. Key aspects investigated in this context are how mobile and ubiquitous information systems as well as remote communication between patients and health care providers impact healthpromoting behavior. Prof. Elgar Fleisch chairs the Health-IS initiative as the scientific head. The Health-IS research group offers a thesis on bachelor/master level with the following topic:

Trends and Future of eHealth Applications – Spotting the High Potentials

With the increasing market for smartphones and tablet computers, consumer-oriented health applications have widely spread, seeking to monitor, support and change health-related behavior. However, potential applications of consumer IT in this context outrun simple tracking of physical activity or food intake. In fact, latest research attempts to find IT-supported solutions for treatment of obesity, diabetes or depression, and many more diseases. The core assignment of the thesis will therefore comprise research on diseases with high economic and societal impact, and current and possible future solutions of IT-supported, scalable and cost-efficient
interventions. Depending on the expertise of the candidate, market analyses, cost-benefit analyses, expert interviews or surveys may be applied. The thesis will serve as a base for attractive follow-up projects in the context of eHealth and be presumably supported by a large communication corporation.

For the application, you should meet the following requirements: 

  • Enrolled HSG student in the last third of bachelor/master studies 
  • Interest in health economics, behavioral economics, and technology-based innovation 
  • Self-confident appearance and high conceptual and communication skills 
  • Profound knowledge (written/oral) in English and German

If you are fascinated by the described task and would like to be part of a highly motivated, young team, then please send your application in electronic form to:

Tobias Kowatsch, M.Sc.
Institute of Technology Management
Prof. Dr. Elgar Fleisch
University of St. Gallen
Dufourstrasse 40a
CH-9000 St. Gallen

tobias.kowatsch@unisg.ch        Phone: +41 (0)71 224 72 44

 

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University of St.Gallen
Institute of Technology Management
Dufourstrasse 40a
CH-9000 St.Gallen
E-Mail: 
Phone: +41 (0)71 224 73 00
Fax: +41 (0)71 224 73 01
http://www.item.unisg.ch

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