The chair of Prof. Gassmann aims for high impact in the academic and in the practitioners' world.
We focus our research activities on management of innovation by exploring patterns of innovation. Together with our international research partners in industry we develop tools for effective management of innovation. Together with our spin-off we also implement leading knowledge on innovation management into practical solutions.
Our main areas of research are: Open Innovation, R&D Globalization, Intellectual Property Management, Business Model Innovation and Leading for Innovation.